Recent content by Jake

I think it is better to measure a few key metrics really well instead of a ton of superficial ones. At the end of the day, traffic, conversions, CTRs, and engagement will tell you more about what is happening than a ton of vanity metrics. I made the mistake of tracking everything in my first...

As a small team, it is probably better to do one or two social networks exceptionally well instead of trying to focus on five or six and doing a mediocre job at all of them. Each platform has different requirements in terms of content, so it is extremely important to prioritize and focus on the...

My favorite question to ask customers who almost made a purchase but eventually left is: "What almost stopped you from buying today?" This is a great question because it does not put customers on the defensive the way something like "What went wrong?" might. In my own experience, this has...

My answer would definitely be Google Search Console. When I was first starting out, I wasted a lot of time trying to second-guess the metrics when, in reality, many answers were available for free. Everything I needed to know about impressions, clicks, and keywords was there, so I would advise...

If I had to pick, I would say it is better to learn one skill very well than to know a little about everything. This is because specialists command higher rates since they provide better results due to their level of experience. At the same time, however, knowing a little about everything is...

I was really confused by the idea of attribution and the different allocation methods when I was first starting out. I remember thinking that first-click, last-click, and multi-touch attribution were all incredibly vague and assumed that everyone in the industry knew exactly what they were...

I think being a generalist is good at the beginning because it provides a birds-eye view of the industry. However, there comes a time when it becomes apparent that the best way to move forward is to carve out a niche and become an expert in a particular area. The reverse is also true; being...

Google Search Console was probably the most valuable free tool when I was starting out because it provided actionable data about search volume and traffic. I would add Sheets and Docs since they were essential in keeping track of things without spending a dime. Looking back, access to data was...

In my experience, it's better to focus on solving the consumer's problem and let the affiliate product promote itself. If you do end up promoting an affiliate product, I think it's best to make it relevant to the context or article you're writing about. I've seen the most success come from...

We keep the rules simple at Digital Marketers Forum: be honest, post in the right section, and deal fairly with other members. No scams or account manipulation Scamming members or using multiple accounts to manipulate your own sales thread will result in a permanent ban. This includes posing as...

We keep the rules simple at Digital Marketers Forum: be honest, post in the right section, and deal fairly with other members. No scams or account manipulation Scamming members or using multiple accounts to manipulate your own sales thread will result in a permanent ban. This includes posing as...

We keep the rules simple at Digital Marketers Forum: be honest, post in the right section, and deal fairly with other members. Looking for a digital marketing product or service that does not fit another Marketplace category? Browse the listings in this subforum and contact a seller about their...

We keep the rules simple at Digital Marketers Forum: be honest, post in the right section, and deal fairly with other members. Need content for your website or marketing? Browse the service listings in this subforum and contact a seller about their offer. Browse Content Selling in this...

Need a designer, developer, or programmer? Browse the service listings in this subforum and contact a seller about their offer. Browse Design Development and Programming Selling in this category If you sell design, development, or programming services, submit your offer here. Only upgraded...

We keep the rules simple at Digital Marketers Forum: be honest, post in the right section, and deal fairly with other members. Need someone to help with SEO? Browse the SEO service listings in this subforum and contact a seller about their offer. Browse Search Engine Optimization Selling in...