Recent content by lucasM

For a small team, I would choose three or four reliable posts per week over daily publishing. Each post should have a clear job—education, proof, conversation, or an offer—and the schedule should leave time to answer comments. If quality and response time start slipping, daily frequency is...

I would keep final customer-facing replies manual, especially complaints or refund questions. Automation can sort and draft them, but tone and context matter too much to send without a human review.