What is a free tool you wish someone had told you about on day one?

There are so many expensive software subscriptions out there, but I'm trying to keep my startup costs as close to $0 as possible. What’s your favorite free tool or site that every beginner should bookmark?

NessaDrake said:

There are so many expensive software subscriptions out there, but I'm trying to keep my startup costs as close to $0 as possible. What’s your favorite free tool or site that every beginner should bookmark?

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My answer would definitely be Google Search Console. When I was first starting out, I wasted a lot of time trying to second-guess the metrics when, in reality, many answers were available for free. Everything I needed to know about impressions, clicks, and keywords was there, so I would advise new marketers to spend more time learning what this particular tool has to offer.