Avoid Cannibalization Between SEO and PPC Campaigns

What are the strategies for ensuring that SEO and PPC don’t compete for the same keywords and instead complement each other?

Apply conversion rate optimization (CRO) strategies like above-the-fold CTAs, social proof, and trust badges

Good question. I try to use PPC for high-converting or time-sensitive keywords, especially during launches or promos. Then I focus my SEO on evergreen content and long-tail keywords that bring steady traffic over time. This way, they don't compete and actually support each other. It's all about finding the right balance.