Can Discounts Devalue a Brand

[Julian Foster]

Hi everyone, there's a stigma associated with brands that offer discounts often. Does this devalue a brand?

 

[Nora Bennett]

Customers can perceive it as lower quality

 

[Elijah Morgan]

Hi everyone, there's a stigma associated with brands that offer discounts often. Does this devalue a brand?

If you have discounts often, customer may not even buy at full price anymore, just wait for the discount to happen

 

[Julian Foster]

If you have discounts often, customer may not even buy at full price anymore, just wait for the discount to happen

Yeah, that would hurt the brands bottom line. Are there alternatives to discounts?

 

[Nora Bennett]

Yeah, that would hurt the brands bottom line. Are there alternatives to discounts?

Of course, loyalty rewards or bundled products are great alternatives that won't devalue a brands image