Important Metric Goals for Facebook

[Fiona Mitchell]

I have been asked to created a KPI for our facebook page and I'm wondering what are some key metrics I should be focusing on

 

[Graham Foster]

If you're just growing your facebook page, you should track metrics like initial growth and engagement.

 

[Harrison Blake]

It depends on your goal, can you share what it is?

 

[Olvier Davies]

Track how actively your community is engaging with each other and with your brand. Higher community engagement often leads to increased loyalty and brand advocacy.

 

[SynergyTechSolutions]

Keep in track the reach of your contents. It tells you how many unique users saw your content. It's a vital metric if your goal is to raise awareness or introduce your brand to new audiences.

 

[Jennifer Smith]

It depends on your objective. For example if you want if your goal is to increase traffic, you may use Landing Page Views. It refers to the number of users who clicked your link and the page actually loaded.

 

[Chanchog]

I'd say, start with followers or new followers, then look at your reach per post and lastly how much engagement you're getting are just some metrics you check out.