Is it better to learn one marketing skill deeply or be okay at everything?

[LucanBlair]

I’m trying to figure out if I should focus 100% on learning copywriting first, or if I should learn a little bit of design, ads, and email all at once. What route did you take when you were brand new?

 

[bianca.mendoza]

Personally, I’d focus on copywriting first, then learn enough design and email. Then use that in a small project, like a landing page and welcome email. By doing that, it gives you something concrete to improve without taking four courses at once which I think will not allow you to master anything. Let the gaps in the project guide what you learn next.

 

[Jake]

If I had to pick, I would say it is better to learn one skill very well than to know a little about everything. This is because specialists command higher rates since they provide better results due to their level of experience. At the same time, however, knowing a little about everything is also extremely useful because it allows one to be better at collaborating with others. In my opinion, there is a synergy between generalists and specialists; the former provides opportunities while the latter exploits them.

 

[natalie_smithecommerce]

If I had to pick, I would say it is better to learn one skill very well than to know a little about everything. This is because specialists command higher rates since they provide better results due to their level of experience. At the same time, however, knowing a little about everything is also extremely useful because it allows one to be better at collaborating with others. In my opinion, there is a synergy between generalists and specialists; the former provides opportunities while the latter exploits them.

That’s true. People are more likely to invest in someone who’s really good at a specific skill rather than someone who knows a little bit of everything. Not saying being a jack of all trades is a bad thing though, since having some knowledge of other areas is still useful.

 

[evanturner]

I think having a broad understanding helps, but it’s also good to have one skill that you’ve developed deeply. That way, you can understand how everything connects while still having something you’re really good at.

 

[noahmartin_online]

I’d focus on mastering one skill while outsourcing tasks outside my expertise when needed. The downside of learning just one skill is that you might become too dependent on others to make decisions or handle tasks beyond your specialty, like an ant that only knows how to follow orders. It’s better to have one strong skill while still understanding enough about other areas to think independently.