Using Instagram Analytics to Improve SEO

[Dave Limon]

How to use this data to tweak your SEO strategy for better results?

 

[Ross Sclafani]

If you notice high-volume queries with low rankings, it’s an opportunity to create or optimize content targeting those queries to improve rankings.

 

[riderTony]

Check which channels are bringing the most traffic to your website. If organic search traffic is low compared to paid ads or social media, it may indicate that your SEO efforts need more focus. You can then work on improving your organic presence.

 

[Eric Vandam]

Look at which pages on your website are getting the most traffic. These pages are performing well and may already be optimized, so you can try to further strengthen them or replicate their success by applying similar tactics to underperforming pages.

 

[empiremarketing]

Look at which sites are linking to you. If certain types of sites are linking more, it could help you identify new opportunities for outreach. Also, analyze the anchor text of the backlinks. If they’re mostly generic terms, you might want to aim for more targeted anchor text that includes your focus keywords.

 

[Billy Ray]

Check which links get the most clicks and landing page views. Audit these pages for SEO meta tags, keyword targeting, load speed and create more related content.

 

[Chanchog]

Use the data to see which keywords and content perform best. Then, adjust your SEO by focusing more on high-performing keywords. Update content that’s underperforming, and keep an eye on user behavior to improve your website's structure and user experience.