spent $50 on PPC ads just to see what would happen

[emanuelleyang]

I always see people saying that paid ads are a waste of money, so I decided to test it myself.

I put $50 into a campaign and learned two things:
-Getting clicks is easy.
-Getting sales is a completely different game.

What’s the first mistake you made with PPC advertising?

 

[raine]

My first PPC mistake was focusing too much on clicks and not enough on conversion intent. I ended up paying for a lot of traffic that brought almost no results. Definitely an expensive lesson.

 

[tuckersmith]

I always see people saying that paid ads are a waste of money, so I decided to test it myself.

I put $50 into a campaign and learned two things:
-Getting clicks is easy.
-Getting sales is a completely different game.

What’s the first mistake you made with PPC advertising?

bro. i don't really understand the gist of this.

 

[gwynethsantos]

Not setting up negative keywords.


I left my search campaign on default "Broad Match" without excluding irrelevant terms. I ended up paying for dozens of clicks from people searching for "free templates" and "DIY tutorials" when I was trying to sell a premium paid service. My budget vanished in two days with zero sales.


Sending paid traffic straight to a general homepage instead of a dedicated landing page is a very close second.

 

[gwynethsantos]

bro. i don't really understand the gist of this.

just search it on google, dummy.

 

[gwynethsantos]

Not setting up negative keywords.


I left my search campaign on default "Broad Match" without excluding irrelevant terms. I ended up paying for dozens of clicks from people searching for "free templates" and "DIY tutorials" when I was trying to sell a premium paid service. My budget vanished in two days with zero sales.


Sending paid traffic straight to a general homepage instead of a dedicated landing page is a very close second.

yeah. i agree.