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Does networking still work when people only reach out because they need something?

marcusdigitalworks

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Oct 16, 2026
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Networking is supposed to help people build connections, but it can feel a little awkward when someone only messages you because they want a favor or an opportunity. How do you build genuine professional relationships without making every interaction feel like a business transaction?
 
I try to give value first to my customers and my prospective audience. They understand better what I am doing through my website and socials and since I my company has the highest expertise, they come to me usually and not I to them.
 
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