How do you market a service people only need once in a while?

[Ethan.Williams]

Some services aren't things people need every day, or even every year. So how do you keep your business in people's minds without constantly trying to sell them something they don't need right now? Would sharing helpful tips, offering advice, or building a good reputation be enough to make customers remember you when the time comes?

 

[Christina_Hops]

I'd market it as a one-time opportunity by showing customers why they shouldn't miss the chance to try the service when they need it. Since it's not something people need regularly, the goal is to make the service memorable and give them a reason to choose your business when the opportunity comes. You don't have to keep pushing people to buy something they don't need yet. Instead, make them remember your brand so when the time comes, yours is the first one that comes to mind.

 

[mikeshoestore]

I'd market it as a one-time opportunity by showing customers why they shouldn't miss the chance to try the service when they need it. Since it's not something people need regularly, the goal is to make the service memorable and give them a reason to choose your business when the opportunity comes. You don't have to keep pushing people to buy something they don't need yet. Instead, make them remember your brand so when the time comes, yours is the first one that comes to mind.

That could be a smart approach, but the wording matters. Calling it a “one-time opportunity” might make people think the service is only available for a limited time, when in reality, it’s just something not many people need regularly. It’s not necessarily misleading on purpose, but customers could easily get the wrong impression. I’d rather make it clear that the service is available whenever they need it, while still giving them a reason to remember the business.