How to Optimize a Landing Page for Both SEO & PPC

[SynergyTechSolutions]

What is landing page and how to optimize and integrate it both SEO and PPC?

 

[barronmike]

A landing page is a standalone web page designed specifically for a marketing or advertising campaign. It’s where visitors "land" after clicking on a link in an email, ad, or search result. The goal of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action—whether that’s filling out a form, making a purchase, or signing up for a service.