Should advertisers consider the electricity and environmental resources consumed by digital advertising?

[laurenaddamsdigital]

I've been curious about the environmental side of digital advertising, especially since we don't usually think about the resources used every time an ad appears on our screens. Behind those campaigns are servers, data centers, and networks that require electricity to keep everything running. One campaign might not seem like much, but the impact could add up when you consider how many ads are running every day. It makes me wonder if businesses should start paying more attention to their environmental impact when planning and evaluating digital campaigns. How can advertisers balance campaign performance with sustainability?