What Did You Stop Doing After Reviewing Your Marketing Process?

[nColeman]

A process review can reveal work that feels productive but adds little value. What recurring task or channel did you stop after comparing the time it consumed with the results it produced? I’m especially interested in the evidence that justified the change and how you avoided mistaking a short-term dip for a bad strategy.

 

[CHarrison]

I stopped manually compiling a weekly channel report after noticing that most of its metrics never influenced a decision. We kept a shorter dashboard tied to qualified leads, cost per action, and conversion rate. I watched it through two reporting cycles and checked seasonality before removing the old report, so a temporary dip was not the deciding factor.