ElenaMoretti
New member
I’ve found that campaign results are difficult to interpret when the numbers are separated from the decisions that produced them. I’m considering a simple change log with the date, channel, hypothesis, exact edit, expected outcome, and review date.
Do you keep a record like this? Which detail has been most useful when you look back at a campaign several weeks later?
Do you keep a record like this? Which detail has been most useful when you look back at a campaign several weeks later?