What if your best customers never interact with your social media posts?

[evanturner]

Some customers rarely like or comment on your posts, but they keep coming back to buy from you. It makes me wonder how businesses know if their marketing is reaching the right people when not everyone shows their interest online. Do you think social media engagement is a good way to measure whether your marketing is working?

 

[amelia_marie_smarts]

I don't think likes and comments should be the only basis for measuring whether your marketing is working. Some people prefer to observe quietly and only interact when they're ready to buy. I'd pay more attention to things like repeat purchases, inquiries, and actual sales because those can tell you more about how customers respond to the business. Not everyone who supports your brand will make themselves visible on social media.