What Is Your Best Filter for Marketing News?

[DanielaReyes]

There is more marketing news than anyone can follow. Which sources or signals help you decide what is worth testing instead of reacting to every update?

 

[dylanMercer]

I use a two-step filter: first confirm the change with a primary source, then look for evidence from people testing it on real accounts. If neither exists, I bookmark the story instead of changing a campaign around it.