What's the best email marketing strat?

[WalterKing]

What's your secret to getting people to actually open emails instead of sending them to trash?

 

[MarthaLee]

What's your secret to getting people to actually open emails instead of sending them to trash?

Honestly, write the subject line like a casual text from a friend instead of a formal headline. Lowercase, short, and to the point. Also, don't waste the preview text with "View in browser" that space is prime real estate to spark curiosity before they hit delete.

 

[ArthurBrown]

What's your secret to getting people to actually open emails instead of sending them to trash?

Subject lines get them to open this email, but delivering actual value is what gets them to open the next one. If every email is just a pitch, people stop opening real quick, no matter how clever the subject line is. Keep it short and make it feel like a 1:1 message.

 

[ShirleyJones]

What's your secret to getting people to actually open emails instead of sending them to trash?

Keep the subject line under 4 words and make it sound like an internal email. "quick question" or "thoughts on this?" will almost always get opened over "Check out our July updates!"