When Do You Decide to Pause a PPC Ad?

[GabrielSan]

How much data do you wait for before pausing an underperforming ad? I try not to react too early, but letting a weak creative run for too long can burn through a small budget.

 

[bianca.mendoza]

I set the decision rule before launch: enough impressions to judge the hook, then roughly 20–30 clicks before treating conversion data seriously. If CTR is weak early I’ll pause the creative, but if clicks are healthy I give the landing page and offer more time.