When Is an Old SEO Article Worth Updating?

[OwenF]

Do you refresh a page as soon as rankings slip, or wait until the information and search intent have clearly changed? I usually check declining clicks, outdated examples, and whether newer pages answer the query better.

 

[JasFletcher]

I refresh when the page loses clicks for several weeks and I can identify a clear gap, such as stale facts, missing subtopics, or a changed SERP. If rankings fluctuate for only a few days, I leave it alone so I do not rewrite useful content based on noise.