Which Campaign Metric Do You Check First Each Morning?

[GWhitmore]

When you open a campaign dashboard, which number do you check first and why? I usually start with spend pacing against the daily target, then check conversion rate after confirming tracking is healthy. I am curious whether others prioritize cost per lead, revenue, or unusual changes before the headline metrics.

 

[ethancastillo]

I check tracking integrity first, then spend pacing, and then cost per qualified conversion against a rolling baseline. Revenue matters, but it can lag or swing with a small sample, so I treat sudden changes as a prompt to inspect the funnel rather than an immediate reason to edit the campaign.