Who Should Take Responsibility for Broken Affiliate Links?

[LucasCampbell_]

Have you ever gone back to an old blog post or video and found that some of your affiliate links no longer work because the brand changed its website? Fixing every broken link can take time, especially if you have lots of old content. Do you think affiliates should handle this themselves, or should brands help keep their links updated? What would you do if this happened to your own content?

 

[noahmartin_online]

I think affiliates should check their links regularly, but brands should also notify them when links change. It's easy to overlook older posts, and a quick heads-up from the merchant could save affiliates a lot of time and prevent missed commissions.