Would You Choose Experience Over a Large Following?

[ryanchristophermason]

I’ve noticed that having a large audience doesn’t always mean someone knows how to promote a product effectively. I’ve come across creators with thousands of followers whose recommendations feel less convincing than those of smaller creators who clearly understand what they’re promoting. If you were running an affiliate program, would you prioritize proven experience or audience size when choosing someone to work with?

 

[christopherwalker10]

I'd check their online presence first to see how they present their work and interact with their audience. Having a lot of followers is a plus, but it doesn't mean much if they don't really know the products they're promoting. Take artists, for example. When someone has a distinct style and sticks to their craft, brands related to their work are more likely to approach them. I think that's where experience and a large following can work well together, especially when the audience already trusts what the creator does.