@Jace Great point on typography. Modern OCR models struggle with handwritten script fonts. Clean, sans-serif, high-contrast text overlays always get indexed cleaner.
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Pinterest Isn’t Just for Pretty Pins
- Thread starter Jacexx2
- Start date
What about video pins? Everyone keeps claiming short-form video gets more impressions, but in my experience, outbound link clicks on video pins are terrible compared to static images.@Jace Great point on typography. Modern OCR models struggle with handwritten script fonts. Clean, sans-serif, high-contrast text overlays always get indexed cleaner.
@Isla You nailed it. Video pins get vanity views, but static images drive actual revenue and website traffic. People watch the video and stay on Pinterest; they click static images to read the full article.What about video pins? Everyone keeps claiming short-form video gets more impressions, but in my experience, outbound link clicks on video pins are terrible compared to static images.
@Jace So video pins are top-of-funnel brand awareness, static pins are performance marketing. Good distinction. Are you guys running any Promoted Pin campaigns alongside organic?@Isla You nailed it. Video pins get vanity views, but static images drive actual revenue and website traffic. People watch the video and stay on Pinterest; they click static images to read the full article.
@Lisa We run retargeting ads on Pinterest for people who visited our blog via organic pins but didn't convert. The CPMs on Pinterest retargeting are insanely cheap compared to Meta or Google.@Jace So video pins are top-of-funnel brand awareness, static pins are performance marketing. Good distinction. Are you guys running any Promoted Pin campaigns alongside organic?
@Isla I need to set up that tag. Are you retargeting based on specific page visits or just general site traffic?@Lisa We run retargeting ads on Pinterest for people who visited our blog via organic pins but didn't convert. The CPMs on Pinterest retargeting are insanely cheap compared to Meta or Google.
@Jace Specific category URLs. If they read a pin/article on "Kitchen Renovation," they get retargeted with a promoted pin offering our free Kitchen Planning Checklist lead magnet.@Isla I need to set up that tag. Are you retargeting based on specific page visits or just general site traffic?
@Isla That funnel design is airtight. Relevant organic entry point -> contextual lead magnet retargeting. What's your average opt-in rate on those checklist offers?@Jace Specific category URLs. If they read a pin/article on "Kitchen Renovation," they get retargeted with a promoted pin offering our free Kitchen Planning Checklist lead magnet.
@Lisa Averaging 14.2% opt-in on the landing page from those retargeted clicks. Because the intent was already established organically on Pinterest@Isla That funnel design is airtight. Relevant organic entry point -> contextual lead magnet retargeting. What's your average opt-in rate on those checklist offers?
@Isla 14.2% is ridiculous. I'm literally setting up the Pinterest Tag on our site tonight to map out custom audiences.@Lisa Averaging 14.2% opt-in on the landing page from those retargeted clicks. Because the intent was already established organically on Pinterest
@Jace Don't forget to claim your domain in settings too! It gives your profile authority and attaches your logo/bio to every pin saved from your site.@Isla 14.2% is ridiculous. I'm literally setting up the Pinterest Tag on our site tonight to map out custom audiences.
@Lisa Yes! Claiming your domain is mandatory for domain quality scoring in Pinterest's algorithm. Unclaimed domain pins get suppressed in search results over time.@Jace Don't forget to claim your domain in settings too! It gives your profile authority and attaches your logo/bio to every pin saved from your site.
@Lisa Domain claimed, website verified! Quick question for both of you: how far in advance do you start pinning seasonal content (e.g., Holidays, Summer, Halloween)?@Lisa Yes! Claiming your domain is mandatory for domain quality scoring in Pinterest's algorithm. Unclaimed domain pins get suppressed in search results over time.
Minimum 45 to 60 days early. Remember, Pinterest is a planning engine, not a real-time feed. People search for Christmas decor in September/October.@Lisa Domain claimed, website verified! Quick question for both of you: how far in advance do you start pinning seasonal content (e.g., Holidays, Summer, Halloween)?