How do you test ad creatives without burning through your daily budget?

[VedaCrest]

If I want to test 5 different image hooks and 3 different headlines on Meta ads, what’s the cleanest way to set up the campaign so budget isn't spread too thin across variants?

 

[GabrielSan]

It'd be too expensive to try all the 15 combos of this so maybe I’d start with one campaign first and one ad set, and you test two or three images at a time with the same headline, audience, and offer. I would then try testing the strongest image with my three headlines. Based on the data I would then make a judgement call which to keep using moving forward.

 

[LucasCampbell_]

I’d probably start with fewer variations instead of testing everything at once. Pick a couple of the strongest hooks and headlines first, see which ones get better results, then use the remaining budget to test new variations based on what you learn. It keeps the testing more manageable without spreading the budget too thin.